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From Big Data Science to Big Data Action
From the dawn of civilisation through to the year 2003, Google calculates that humans have produced 5 exabytes of data. That’s a lot of stone tablets. But with the explosion of mobile devices, 3G and...
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What Facebook’s Year in Review Reveals About Us
The promise of big data is that it can reveal to us the truth in our behaviours, not just our beliefs. Just think, for example, about your internet use over the last year. Or month. Or even week. What...
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Instagram Don’t Want Your Pictures, They Want Your Influence
Over the last 24 hours, the changes to the Instagram social network’s terms of use have rippled across the web. Many took to Twitter to voice their displeasure, while others determined it was a non...
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Brand Storytelling: Teradata’s Case of the Tainted Lasagna
Brand storytelling can be hard work. Not only are there all the internal hurdles to overcome, sign-offs and legal checks and so on – there is also the challenge of subject matter. What do you do if you...
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When Big and Data got together, it was love at first Like
Breathless. Heart beating. We all know the feeling. It’s all heart, feeling, emotion. We’re waiting for the brain to kick in – but there is no relief. It’s really a sign of madness. Love is merely a...
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Tell the Story of Your #BigData with QuillEngage
Big data, small data, analytics. Blah blah blah. It all sounds like a load of waffle, right? At least until we find a thread of narrative running through the information. For many of us, the closest we...
View ArticleData is Eating Marketing: Digital, Social and Mobile in 2015
Data. It’s out there. And there is plenty of it. We create data with every status update, photo shared or website viewed. Each search we make is being monitored, sorted, indexed and analysed. Every...
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How IBM and AusOpen Tennis are rethinking the “sportacular”
The spectacle is not a collection of images, but a social relation among people, mediated by images. — Guy DeBord, Society of the Spectacle One of the most transformative trends of the last decade has...
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Five Insights into the Psychology of Twitter
Statistics and sampling are an amazing thing. Even if, like me, you have a healthy scepticism about the way that data is analysed and interpreted, it is difficult – if not foolhardy – to downplay the...
View ArticleADMA Global Forum in Pictures
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View ArticlePeriscope Captures from the ADMA Global Forum
Live streaming using apps like Periscope and Meerkat have revolutionised conferences of all kinds. No matter whether you are hosting a small lunchtime gathering of friends, colleagues or experts, or...
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Big Data and the Trust Paradox
We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with....
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Data vs Insight: The Albatross Around the Marketer’s Neck
We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps,...
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